Graphic Design Eportfolio - Jamie Gifford: February 2011

Thursday, 3 February 2011

Message Is King - Brand Design (Unit 5&6)

A product, company or brand requires coverage and promotion to be instantly identifiable, understood and also desired. There are many medias through which its "message" can be advertised. Printed (fliers, catalogues, brochures, bill boards, and also electronic media. Many advertising agencies promote not the actual product, But also the lifestyle that is presented by a product. This lifestyle creates the need for the buyer to associate himself or herself with the product brand.
  Through radical media experimentation I must aspire and engage my target audience, i will be doing this by creating a visually and emotionally engaging range of brand design concepts. My designs can be print or screen based, and have a range of exterminations 2d/3d materials and processes.
   I will be creating- Project proposal
-One finalised brand campaign based outcome
-Design layouts/Sketches

Artist Research- Ed fella, Jamie Reid, David Carson, Neville Broody, Kurt Schwitters, El Lissitzky, Frost Design, Iceblue, Cutdesign.

Pop art Collage
- Vasily Kandinsky (1866-1944)
- Marcel Duchamp - "Tu-m"
- Richard Hamilton - Pop Art collage Dog


                                             Pop Art Collage that I have used to influence my work.

Brand Design - Sketchbook Preparatory sketches.

Sketch Book Design,
Playing around with seperating Duo's and putting them togerther with un correct partners

Sketch Book Design Edited,
Here we have the same image, but this time i have played around with the hue, Contrasts,
and also Filters on Photoshop.

More Sketch Book Designs,
With brand logo and slogan added on Photoshop.

Another Scan From My Sketch Book,
Here we have two charecters that i have cut out stuck into my sketch book,
The background image has been hand rendered. It is a drawing of a real
mouse trap gameboard. I feel that it really works and fits together with the foreground images.